Betterleave provides bereavement benefits to support those experiencing the death of a family member, friend, colleague, pet, or pregnancy loss. Their platform brings together industry-leading partners from death care, insurance, health systems and hospices, and mental health networks to provide grieving individuals with personalized administrative and counseling services. About 2.5 million Americans pass away each year, each leaving on average 5 grieving people behind. Yet, for many of these people, there is a critical gap in support and resources to navigate the professional, financial, and emotional challenges of grief and loss. 

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Betterleave’s CEO, Cara McCarty, experienced this need herself when her mother suddenly passed away from a rare cancer. As an HR executive, she was motivated to build Betterleave “for HR, by HR” and take away the tremendous logistical and mental burden that falls upon grieving individuals pre- and post-loss. 

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Betterleave’s website here.

HQ: Austin, TX

Business Model: B2B2C

Industry: Digital Health

Vertical: Mental Health